• Jon Watkin

Clif to Sponsor Bear Mountain Canada Cup To Kickoff CDN MTB racing season

Updated: Mar 3, 2020

The Bear Mountain Bike Festival is pleased to announce that Clif Bar & Company Canada will be the new presenting partner for the 2020 Bear Mountain Canada Cup on Saturday March 28.

Clif is no stranger to mountain biking with having 3 Time World Mountain Bike Champion and Olympic Bronze Medalist, Catharine Pendrel, on their Pro MTB Team since 2008. Clif is also the proud nutrition partner with Pendrel Racing, a development program created by Catharine that has been helping young riders to progress in the sport.

"Clif was a new partner for us last year and it only made sense in 2020 for us to continue to nurture the relationship and to find synergies that would elevate the brand and also tie in its existing presence in XC mountain bike racing.", said Event Director, Jon Watkin.

Clif Bar & Company is an American company that produces organic foods and drinks. The company's flagship product, CLIF Bar, was created by Gary Erickson and Lisa Thomas starting in 1992. The Clif Bar is widely recognized in North America and around the world and is one of the most popular energy bars. The Clif Bar company has instituted policies intended to make it more green-friendly by using organic ingredients and eliminating shrink-wrap, saving 90,000 pounds of plastic and $400,000 annually, and investing in wind energy to offset fossil fuel usage.

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